Contents

Project Coordinator

Viera Žúborová

Activities

Desk research
Online survey
Design of Manual
Promotional and dissemination activities

MAIN BENEFICIARY

Bratislava Policy Institute

Manual of Online Propagation – Targeting the Young Population

The aim of the project is to create a Manual of online propagation, for the purposes of more effective communication with younger generation. Ministry of Foreign anf European Affairs of the Slovak Republic recently declared its aim to find the more effective way to communicate the principles and priorities of Slovak foreign and security policy towards young people.
The manual of online propagation should be used by Ministry as the effective tool towards so heterogenous group such as young generation is. At the moment the young generation sees some of the Slovak foreign activities, memberships and innitiatives more neutral and sometimes even negative, since they do not have enough objective information about these topics. The manual also offers the key how to communicate towards the young generation also other priorities and strategic questions important for ministry. Manual can be therefore used as a tool to find the best strategy for communing also issues such as euroatlantic security, foreign and european policy, year 2018 as the year of anniversaries (1918, 1968) and other important topics.

Project documents

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