The paper first locates this movement into a loose concept/sui generis family of political parties (the niche party), arguing in contrast to some typologies that this is primarily a protest populist party presenting some niche issues, and only secondarily, an entrepreneurial party. The paper also answers the question why this party is considered as being populist by many political and non-political actors and analysts. The paper also suggests that there is actually non-existent, but assumed direct correlation between the support for this party and the decline in the standard of living, as sometimes presented in public discourse.
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